Dentsu has been working with Canon for over a decade exclusively, developing advertising campains for various product lines across all media. As a freelance designer working closely with creative directors, I was responsible for preparing materials, creating layouts, and finalizing the production process for publication.
Maria Sharapowa igned with Canon since the age of 17. With the famous slogan "Make every shot a PowerShot", the commercial was created in the U.S. from 2005 to 2008.
The release of commercials and publications were often timed with her wins at tournaments. She won Wimbledon in 2004, and U.S. Open in 2006. As the number one champion, the precision of her shots perfectly reflected the brand image of Canon.
